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Colors

The color palette should be used in all occasions for Measure marketing communications. Percentage tints can be used of any of these colors.

Measure Red
  • Hex: #df4133
  • RGB: 223, 65, 51
  • CMYK: 0, 88, 85, 7
Measure Blue
  • Hex: #00548d
  • RGB: 0, 84, 141
  • CMYK: 100, 47, 0, 33
Measure Gray
  • Hex: #191919
  • RGB: 25, 25, 25
  • CMYK: 73, 67, 65, 79

Typography

Our font families should be used for all communications. This to ensure the consistent look and feel of all literature off and online.

Proxima Nova

Our primary typeface is Proxima Nova. It should be used for all body copy and alternate headings. If Proxima Nova is not available, Verdana should be used as a substitute.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Proxima Nova
Weight: Regular
Style: Normal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Proxima Nova
Weight: Bold
Style: Normal

Trade Gothic Extended

Our secondary typeface is Trade Gothic Extended. It should be used for headings. If Trade Gothic Extended is not available, Verdana should be used as a substitute.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Trade Gothic Extended
Weight: Regular
Style: Normal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Trade Gothic Extended Bold
Weight: Bold
Style: Normal

Icons

The following icons are used across our marketing materials.

Symbolicons Line

Symbolicons Line icon set

Brand Assets

The following elements are used throughout marketing materials as part of the Measure brand.

Map Illustration

world map on red background
Measure Map illustration