The Measure master logo should be used at all times. Where not possible, one of the logo variations should be used (see below). This is to make sure the logo and brand are used in a consistent manner across all communications.
The Measure icon can be used independently of the full logo in certain situations. The icon is available in full color, black & white and reversed.
The Measure logo can be used with the primary or secondary color used as the background or in black and white.
The Measure logo should be used without a tagline in most situations. There are certain times when a tagline should be included—specifically in situations where it is not immediately apparent who Measure is or what Measure does. In those situations, a tagline can be included as shown below with the tagline 'The Drone as a Service® Company.'
All tagline uses of the logo are subject to approval.
The Measure logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
There are no predetermined sizes for the Measure logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the Measure logo. However, minimum sizes are shown below. These sizes have been set to safeguard the integrity of the logo at all times.
Our primary typeface is Proxima Nova. It should be used for all body copy and alternate headings. If Proxima Nova is not available, Verdana should be used as a substitute.
Our secondary typeface is Trade Gothic Extended. It should be used for headings. If Trade Gothic Extended is not available, Verdana should be used as a substitute.